With their newest investment Round2 Capital adds another nordic scale-up to its portfolio. Internet Yield acquires and operates an extensive portfolio of websites, generating ad revenue.
With Internet Yield Round2 Capital provides yet another fast growing digital scale-up with growth capital. Management Team Dan Egerstad (founder & CEO), Adam Ljungrell (founder & CTO) and Christoffer Borg Mattisson (Head of Traffic) managed to transform Internet Yield into a large-scale publisher within a year: Founded in Malmö, Sweden in March 2020 the company has a substantial growth month-by-month and is 100% owned by the founders.
Internet Yield strategically acquires its portfolio of websites, which have a predictable revenue model of Display Ads and Affiliate Ads. The diversity of demography and geography makes for a stable and low-risk day-to-day revenue.
A perfect case for revenue-based finance
As internet Yield has a predictable model for its return of investment for every new acquisition of Income Producing Websites, it is a perfect case for a revenue-based investment. Compared to traditional equity funding Round2 capital’s framework of debt financing perfectly suits this business model. The growth capital will be invested into the acquisition of Europe based websites, will support the finance team as well as digital advertising. Round2 capital’s expertise in growing digital businesses will further support Internet Yields success story.