MyPrivateBoutique (MPB) sells premium fashion and beauty products in special campaigns at discounted prices to its registered members. The Company offers current season products that can be found in boutique shelves. In October 2016 MPB launched a second platform, MyPrivateDressing, which is a customer-to-customer online marketplace for premium second-hand products.
By expanding its offering, MPB is supporting the promotion of a circular economy mindset in fashion and beauty. MPB is headquartered in Geneva and has established an operations support center in Portugal.